After Leicester’s title-winning performance in 2016, we saw that nothing in football is predictable. So for the 16/17 season, we invited The Sun’s Dream Team Fantasy Football players to be a little more experimental with their team selections. Each player received a fully personalised video, featuring their name, fantasy team name, points tally and league position along with a challenge to beat it this year.
The campaign ran in press, email, social and online and ended up winning bronze at the 2016 DMA awards for ‘Best Use of Email Marketing’.