Sky + Netflix for £15 a month is a no‑brainer — but the real insight is that people don’t want more choice, they want instant escape with great TV.
So, using British TV legend Michelle Keegan, we showed just how many great characters and even greater adventures live inside one simple subscription.
Along with TV, the cmapaign also included, press, out of home, social (pushed out to Michelle’s 7.5m followers!), and a full 3D takeover of the most famous ad space in the world, Picadilly Circus, which won ‘Ad of the day’ on Campaign Magazine.