Sun Racing

‘The Jockey’

When The Sun launched a racing sub-brand, they wanted it to be the complete antithesis to the stuffy, tweed-wearing establishment that racing is often associated with. To do that, we made this comical brand ad showing that racing is for anyone and everyone and created BAU press ads that were bright and graphic. No boring tweed in sight.

‘Jockey Champion’

For Cheltenham festival, we also made an 8 bit game. We couldn’t get resource for this, so we designed and coded it ourselves.